The Culture of Nice | How to Use Social Media to Market Your Brand

Social Media platforms evolved as a quick way to stay in touch with friends. Individuals posted short updates about their state of mind, their plans for the day, invited others to join them and, in general, used social platforms as expanded text messaging. These modest beginnings have rapidly morphed into highly sophisticated spaces [...]

How do entrepreneurs integrate social media into their overall marketing strategy?

The consensus: It’s time to roll up your sleeves and get serious!
As social technologies approach universal participation, business owners need to change their attitudes. The question “Should I start?” is no longer relevant (you should). The new question is, “What are my customers open to, and what are my competitors doing?
The exploding numbers associated with [...]

The Social Media Revolution – It’s Happening With or Without You!

Social media tools: powerful …highly effective … and yes unavoidable!
Marketing has changed, gone are the gatekeepers. Still think you are in control of your message? To a certain point you are, but so are your customers and your potential fans. Your message of providing a phenomenal product or indispensable service is your task to communicate [...]

YouTube celebrates its 5th birthday, a look back at some meaningful moments

YouTube was born five years ago and with 425 million unique visitors a month worldwide, YouTube is now the fifth largest website in the world. Their slogan: Broadcast Yourself!
Online video viewing continued to reach record levels with 33.2 billion videos being viewed during the month of December alone. Here in the U.S., 134.4 million viewers [...]

How to Download YouTube Videos

YouTube has fast become the second largest search engine behind Google.  You can search and find jus about any topic from how to fix a leaky faucet to some funny and moving content.  If you find a video you’re particularly fond of and would like to save it to your computer there are several online [...]

The ROI of Social Media – Measuring Social Media Marketing

Everyone is talking about the ROI of social Media and quite frankly I keep wondering, what’s the cost of not participating in social media, not joining the conversation? Having a Facebook Fan Page for your business, interacting with your customers and building their community is one of the best things you can do right now [...]

Twelve Questions about Creating Brand Awareness with Social Media

Q:  Which social media platforms do you think are most important for creating strong brand awareness?
A:  First, let me say that I think social media is a piece of any brand awareness strategy and not the whole pie.  That said, the social media components of most brand awareness campaigns should include a Facebook Fan Page, [...]