Social Media Marketing Tools and Tactics For Maximum Visibility

Using social media marketing tools and tactics, strategically, can provide entrepreneurs, speakers and small businesses with maximum visibility with minimum effort

What is Web 2.0?

When I first began my journey into the depths of the online world, I kept hearing over and over the term “Web 2.0.”  If you’re a digital immigrant, like I am, I’m sure you have heard the term too.  Particularly if you take any online marketing  or SEO classes or seminars you are probably thinking, [...]

Google Caffeine–the New Rules of Search Engine Optimization

There has been a lot of buzz lately around Google’s new search algorithm, Caffeine.  Search engines employ algorithms to determine which websites rank for which keywords.  That is how search engine’s operate and the more relevant results they provide you with, the more you will use one search engine over another and the more advertising [...]

Six Social Media Gifts to Give Yourself

The holiday season brings many things to entrepreneurs including inventory, review of end of the fiscal year goal setting and strategy planning for the new year.  We rarely take time to give ourselves gifts during this season and I’d love for us to change that.  Here are six social media gifts every one of us [...]