If I Build It Will They Come?–SEO For Newbies

Many people starting out in the online world either try to do a fast, free website or end up paying a lot of money for designers to design a “pretty” website.  Being a digital immigrant myself, I fell into both of these traps as I started to navigate the online world.
I also paid for my [...]

Google Caffeine–the New Rules of Search Engine Optimization

There has been a lot of buzz lately around Google’s new search algorithm, Caffeine.  Search engines employ algorithms to determine which websites rank for which keywords.  That is how search engine’s operate and the more relevant results they provide you with, the more you will use one search engine over another and the more advertising [...]