Ten Tips for Successful Participation in Social Media Marketing

New social media tools and marketing practices are most definitely becoming the way of online marketing today. Many find it confusing and time consuming, but necessary. How to get started with social media marketing and be successful with it depends on your determination to learn the tools and implement new marketing strategies. These ten tips [...]

Twelve Questions about Creating Brand Awareness with Social Media

Q:  Which social media platforms do you think are most important for creating strong brand awareness?
A:  First, let me say that I think social media is a piece of any brand awareness strategy and not the whole pie.  That said, the social media components of most brand awareness campaigns should include a Facebook Fan Page, [...]