The Culture of Nice | How to Use Social Media to Market Your Brand

Social Media platforms evolved as a quick way to stay in touch with friends. Individuals posted short updates about their state of mind, their plans for the day, invited others to join them and, in general, used social platforms as expanded text messaging. These modest beginnings have rapidly morphed into highly sophisticated spaces [...]

Organizing Social Media Tools

Social marketing and networking is no longer hype, major news, or some unexplained phenomena.  It is definitely becoming a standard practice of communicating with your prospects and customers. It is a new way of marketing that is accepted, tested and practiced by many large corporations, small business, entrepreneurs, and professionals.
Most of us are recognizing these [...]

Social Media Marketing Tools and Tactics For Maximum Visibility

Using social media marketing tools and tactics, strategically, can provide entrepreneurs, speakers and small businesses with maximum visibility with minimum effort

Twitter Adds Local Trends Option

The way to follow up on most popular conversations on Twitter is to follow trending of the most popular hashtags and keywords. It is the way Tweeters follow most popular topics in the world. The latest addition to Twitter functionality is bringing top trending topics happening in their neighborhoods and relevant to their local interest [...]

8 Ways to Establish Yourself as an Expert

There is no doubt that social networking sites such as Twitter, LinkedIn, Facebook… and others are extremely popular; that blogging and writing articles about your area of expertise or passion build rapport and credibility and brings you closer to your prospective customers; and that creating collaborative joint ventures can instantly expand your market and grow [...]

If I Build It Will They Come?–SEO For Newbies

Many people starting out in the online world either try to do a fast, free website or end up paying a lot of money for designers to design a “pretty” website.  Being a digital immigrant myself, I fell into both of these traps as I started to navigate the online world.
I also paid for my [...]

Create Positive Results with Social Media Action Plan

Now that you have learned and seen the light about adding social media marketing mix to your overall marketing strategy, it’s time to create the plan that will fit and support your overall marketing goals. Setting goals, planning, and creating strategies in order to reach your business goals is a number one priority for all [...]

Social Media is a Learning Experience

Social media exploded on the scene in 2009 as a  NEW marketing approach and for many it is now a big LEARNING experience. We may now be ready and willing to make adjustments to our understanding of the term “social marketing” but in order to produce favorable results, we’ll need to create a plan of [...]

Six Social Media Gifts to Give Yourself

The holiday season brings many things to entrepreneurs including inventory, review of end of the fiscal year goal setting and strategy planning for the new year.  We rarely take time to give ourselves gifts during this season and I’d love for us to change that.  Here are six social media gifts every one of us [...]