The Culture of Nice | How to Use Social Media to Market Your Brand

Social Media platforms evolved as a quick way to stay in touch with friends. Individuals posted short updates about their state of mind, their plans for the day, invited others to join them and, in general, used social platforms as expanded text messaging. These modest beginnings have rapidly morphed into highly sophisticated spaces [...]

How do entrepreneurs integrate social media into their overall marketing strategy?

The consensus: It’s time to roll up your sleeves and get serious!
As social technologies approach universal participation, business owners need to change their attitudes. The question “Should I start?” is no longer relevant (you should). The new question is, “What are my customers open to, and what are my competitors doing?
The exploding numbers associated with [...]

The Social Media Revolution – It’s Happening With or Without You!

Social media tools: powerful …highly effective … and yes unavoidable!
Marketing has changed, gone are the gatekeepers. Still think you are in control of your message? To a certain point you are, but so are your customers and your potential fans. Your message of providing a phenomenal product or indispensable service is your task to communicate [...]

Organizing Social Media Tools

Social marketing and networking is no longer hype, major news, or some unexplained phenomena.  It is definitely becoming a standard practice of communicating with your prospects and customers. It is a new way of marketing that is accepted, tested and practiced by many large corporations, small business, entrepreneurs, and professionals.
Most of us are recognizing these [...]

Social media: free tools and advertising for career growth

Just like a product or a business, you need to develop a personal brand and a powerful circle of influence in order to propel your career forward.  
According to some recent studies while both sexes still use social networking sites in huge numbers, women are the ones holding down the fort.
It’s no shock that men and women act [...]

How to Get Started With Social Media Marketing

Do not be the one to miss the opportunity to grow your business because you lack the knowledge and understanding of social media marketing. In today’s world of online business presence, social media marketing tools are a necessity for every company.
If you are feeling confused or a bit overwhelmed, simplify, take a deep breath and [...]

Twelve Questions about Creating Brand Awareness with Social Media

Q:  Which social media platforms do you think are most important for creating strong brand awareness?
A:  First, let me say that I think social media is a piece of any brand awareness strategy and not the whole pie.  That said, the social media components of most brand awareness campaigns should include a Facebook Fan Page, [...]