Create Positive Results with Social Media Action Plan

Now that you have learned and seen the light about adding social media marketing mix to your overall marketing strategy, it’s time to create the plan that will fit and support your overall marketing goals. Setting goals, planning, and creating strategies in order to reach your business goals is a number one priority for all [...]

Social Media is a Learning Experience

Social media exploded on the scene in 2009 as a  NEW marketing approach and for many it is now a big LEARNING experience. We may now be ready and willing to make adjustments to our understanding of the term “social marketing” but in order to produce favorable results, we’ll need to create a plan of [...]

GAP Marketing | Goal Setting for Marketing Success

I recently asked a potential client what his goals were for 2010 and he said, “Make a million dollars.”  When I asked him about his strategy for getting there, he was silent.  You see he’d confused a wish with a goal.
Wikipedia offers this thought on goals versus desires: “A desire or an intention becomes a [...]