The Culture of Nice | How to Use Social Media to Market Your Brand

Social Media platforms evolved as a quick way to stay in touch with friends. Individuals posted short updates about their state of mind, their plans for the day, invited others to join them and, in general, used social platforms as expanded text messaging. These modest beginnings have rapidly morphed into highly sophisticated spaces [...]

New Twitter Tool Offers Brand Awareness

If you consider yourself a serious Twitter user, marketer, an early adopter, if you want to grow your brand and your business and differentiate yourself on Twitter… this new Twitter branding and marketing tool is for you.
Market Me Tweet is the new player in Twitter Tool Town and is here to make a mark of [...]

Is Collaboration the New Business and Workplace Model?

When I was asked to speak in front of the prestigious Marketing Executive Networking Group (MENG) of Orange County on March 16, 2010, I asked myself: What would represent an interesting topic for Senior Marketing Executives in 2010? When I suggested the topic: Is Collaboration the New Business and Workplace Model? It was accepted with a [...]

How do entrepreneurs integrate social media into their overall marketing strategy?

The consensus: It’s time to roll up your sleeves and get serious!
As social technologies approach universal participation, business owners need to change their attitudes. The question “Should I start?” is no longer relevant (you should). The new question is, “What are my customers open to, and what are my competitors doing?
The exploding numbers associated with [...]

How to Increase the Number of Fans on Your Facebook Fan Page

You’ve set up a Facebook Fan Page, using your name or your business name and a short business descriptor. You’ve uploaded either your photo or your corporate logo. You’ve become a fan of your own page so that the page updates show up in your profile stream for your friends to see and [...]

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