Supreme Social Media creates self-study programs, in-house social marketing training and social networking strategies for individuals, entrepreneurs and corporations. From the nuts and bolts of how to customize your Facebook fan page to cutting edge strategies to build brand awareness, create your community and manage your reputation. We deliver what it takes to get you beyond the small talk to become the conversation.
Marketing has changed, gone are the gatekeepers. Still think you are in control of your message? To a certain point you are, but so are your customers and your potential fans. Your message of providing a phenomenal product or indispensable service is your task to communicate but wouldn’t you rather have your evangelists spread your message, vision and mission?
The world is changing; people trust their friend’s opinions about brands far beyond what they’ll believe in an advertisement. It’s a two way conversation where everyone has a voice and wants to be heard. As long as they’re sharing, let’s give them something to talk about.
At Supreme Social Media, we’ll demystify Social Media and make it fun to discover and integrate the fundamentals into your marketing plan. We’ll show you how to get up and running, engage in the conversation and become a valuable source.
Our self-study programs will teach you:
- the fundamentals of the top social media platforms
- how to set up your profiles
- how to listen to your market’s need
- how to communicate in a friendly and reciprocal manner
- how to reach out, engage, share your knowledge to become a valued source
- how to attract and recognize your fans and turn them into brand evangelists
Essentially you will discover how to quickly tap into the buzz about Social Media and make it work for you!
Meet the Partners of Supreme Social Media

Lisa McKenzie, Community Visionary
Lisa McKenzie is the Founder of Deserving Divas™, a thriving community showcasing lifestyle events and networking opportunities for women. Their motto “Ladies, welcome to your playground!” perfectly represents Lisa’s flair for creating escapes for women with loads of fun and a lot of ‘moxie’. Lisa is also the Founder of Divas Do It Socially™, a community website aimed at keeping women current with the latest Social Media news to inspire them to share their passion, engage their audience and grow their brands. Having an intuitive passion for community and building strategic relationships has contributed to her success as a Certified Social Media Strategist and Joint Venture Specialist. She has been the spark that has ignited countless strategic partnerships and fueled the community growth for her clients across North America. Lisa’s clients and colleagues describe her as on-fire, engaging, inspiring and authentic. She is a founding member of the International Social Media Association, an active member of the eWomen’s Network, a speaker, trainer and consultant in social media. Lisa has been featured in numerous newspapers, magazines, radio and television. Voted a Noisemaker of the Year by the Montreal Mirror, her thirst for adventure is truly contagious as she inspires others to join along.
Lisa is excited to be a co-founder of Supreme Social Media where she will share her passion and expertise on building communities of fans and evangelists, profitable Joint Ventures and Strategic Partnerships for her clients.
Francine Allaire is The Founder of The Daring Woman™, a Global Community and Premier Resource inspiring and empowering women to live their dreams, passions and indulgences and enjoy extraordinary lifestyles on their own terms. For over 20+ years, as an award-winning sales, marketing and strategic alliance executive, she has been developing long term client relationships, forming profitable partnerships and providing solutions and successful outcomes to corporations, entrepreneurs and professionals worldwide. Well known for her expertise, she has personally negotiated over $100 million worth of business solutions and strategic partnerships with companies and individuals worldwide. Francine is passionate about helping organizations, executives and entrepreneurs grow their revenue, expand their influence and gain competitive advantage by using marketing strategies that differentiate them from the sea of competitors, highlight their best assets and unique value and turn prospects, connections and conversations into clients and/or partners. She is a Certified Social Media Strategist, Speaker and Trainer, a Founding Member of the International Social Media Association, a Mentor with Women-Unlimited and, the Chair of the Association of Strategic Alliances Professionals, Southern California Chapter. She was named in International Who’s Who of Professional Women and in International Who’s Who of IT Professionals.
Francine is thrilled to be a co-founder of Supreme Social where she will share her passion and expertise on implementing Sales and Marketing Growth Strategies and on building profitable Joint Ventures and Strategic Partnerships.

Cindy Ratzlaff, Supreme Brandividual
Cindy Ratzlaff was named to the prestigious Advertising Age Marketing 50 list for her blockbuster launch of the worldwide bestseller, The South Beach Diet, and she managed the publishing arm of the brand worldwide where it ultimately published eleven bestselling books in 36 countries and selling more than 22 million copies. She pioneered a new book publishing strategy called Marketing 360o which treats books and authors as brands. Cindy created the marketing and publicity campaigns for more than 100 New York Times bestselling books and developed brand strategy campaigns for major publishers such as Meredith and Oxmoor House. Cindy is a founding member of the International Social Media Association, a member of Women in Media, a workshop speaker at Miraval Resorts, a former comedian and is the co-author of Queen of Your Own Life: The Grownup Woman’s Guide to Finding Happiness and Living the Royal Life You Deserve (Harlequin Non-Fiction Hardcover/April 2010). A founding partner of Supreme Social Media, Cindy is the company’s Supreme Brandividual.

Karmen Reed, Supreme Conversation Creator
Karmen Reed is Chief Influencer and founder of Kickoff Topic, a social media marketing solutions and strategy company that helps clients integrate their brand promise with a unique visual identity. Karmen’s expertise in marketing products through electronic distribution channels combined with more than a decade of experience in the publishing industry managing projects from editorial to post-production marketing makes her uniquely qualified to help clients attain their goals from idea to market. She has found social media to be the perfect fit for her ongoing enthusiasm for education and sharing, as well as creative and positive thinking. Karmen is a founding member of the International Social Media Association and is passionate about creating strategies that strengthen her client’s online presence through the use of free social media tools like Facebook, Twitter, and Linkedin.

Kathryn Rose, Supreme Navigator
Every ship needs a navigator and Kathryn Rose brings her own brand of online navigation to Supreme Social. Kathryn’s wit, humor and ability to keep the company “pointing north” is what makes her our Supreme Navigator. Prior to Supreme Social, Kathryn developed the world’s first mobile autoresponder, MobiReply, a cutting edge mobile marketing product. She is a Certified Social Media Trainer and a founding member of the International Social Media Association, the professional association for Social Media Marketers. Kathryn is a dynamic speaker/trainer specializing in integration of new technologies in marketing strategies, Search Engine Optimization(SEO), Mobile Marketing and Social Media Marketing to help clients maximize their visibility online. A featured speaker on New Technology Marketing at the Real Estate University, Ladies Who Launch and Loan Officer Magazine, Kathryn spent 15 years as a top marketing and sales professional in Residential Real Estate and Finance, most recently as top salesperson for Credit Suisse. Kathryn has designed and implemented web, social and mobile marketing campaigns for one of the top real estate developers in Connecticut and works with many top clients to utilize social media strategies and her 20-plus years in marketing, sales and public relations uniquely positions her to offer cross platform sales driving strategies to clients.




