Building Brand Awareness with Press Releases

An important tool in corporate brand building and in developing brand awareness is creating action driving press releases. Press releases do several things.  They announce a branded product, they tell a brand story, and they pitch a media worthy idea to decision makers.  Press releases need to have an agenda or a brand based strategy [...]

Take your Social Media Image Seriously

Your Facebook® profile and your Facebook® Fan Page are two  key social media touch-points for connecting with potential clients.  Creating your on-line funnels in a variety of social mediums helps people find you and clearly understand the service you provide.  Now, the yellow pages will do the same thing but social mediums let customers engage with you [...]

Are You Jumping on the Social Media Bandwagon?

For many people Social Media Marketing is just another “hot topic” out there, and for the ones that are on the cutting edge, marketing savvy and go-getters, it’s just the way of marketing today.
We are all marketers. Every single one of our daily routines involves some sort of marketing activity. You talk to your prospects [...]

If You Are Living, You Are Selling!

“If you are living, you are selling!”  When reading that, you might say to yourself … wait a minute, I am not in sales, so therefore this does apply to me.  Yes it does, in fact, it applies to all of us.  Here’s why?
Whether you are obtaining a dinner reservation at a popular restaurant, returning merchandise [...]